Not all the Extra Virgin Olive Oils (EVOO) are the same. For example from the health benefit/quality stand point the difference is made by a parameter which is not even measured by the EVOO Standards for Grades : bio-phenols. When you exceed 300 mg per Kg of Bio-phenol Compounds your olive oil starts to become a cardio-vascular medicine on top of being an excellent food. In Europe a specific word was invented to define this special type of foods: Nutraceutical Foods, this why Olivotto's Ogliarolo and Cellino are labeled Premium EVOO. Italy is in the process of approving a new EVOO standard called AQ (Alta Qualita') where bio-phenols are as important as the well known Free Fatty Acids %. So far it failed because of the opposition of other oil producing countries. If you want to know what polyphenols are and how they work click here.
Top 6 Health Benefits of Olive Oil:
It is fundamental to be able to distinguish between Premium Olive Oil and Extra Virgin Olive Oil:
Premium Olie Oil Health benefits:
1) Cardio-vascular deseases prevention
2) Olive Oil Diet Reduces Risk of Type 2 Diabetes
3) High content of antioxidants (anti-aging)
4) Olive Oil Joins the Fight Against Osteoporosis
5) Olive Oil Found to Help Prevent Cancers (skin, breast,...)
6) In body cosmetics such as elimination scalp itchiness, dryness and hair falls...
Olive oil is a liquid gold
Olive oil truly is liquid gold with its many health benefits and it is considered the most important component of the traditional Mediterranean diet. The health benefits of olive oil are extensive with new positive attributes discovered all the time. Cardiologists recommends at least two tablespoons (35gr) of extra virgin olive oil each day to enjoy the many ways olive oil can be beneficial to your health and well being. In addition to bolstering the immune system and helping to protect against viruses, olive oil has also been found to be effective in fighting against diseases such as cancer. The phytonutrient in olive oil, oleocanthal, mimics the effect of ibuprofen in reducing inflammation, which can decrease the risk of breast cancer and its recurrence. Squalene and lignans are among the other olive oil components being studied for their possible effects on cancer.
If you want to get full and easy understanding on Antioxidants we reccomend this link:
The most comprehensive study on olive oil health beneficts is located here:
http://www.oliveoiltimes.com/olive-oil-health-benefits
There are two factors that make the extra-virgin olive oil the ideal product for cosmetics:
1. Oleic Triglycerides
2. The unsaponifiable molecules
Thanks to Oleic Triglyceride, the extra-virgin olive oil is used as a skin protective agent and as an ingredient in high quality cosmetic preparations, particularly those designed for the body, because it combines the emollient (softens the skin), to the nutritious (goes to replenish the skin's sebum), anti-dehydration (prevents water loss from the skin) to the protection (keeps the corneocytes, and makes the skin more resistant), the antioxidant.
The unsaponifiable molecules promote enzyme activity of cells producing collagen and elastin cells called fibroblasts.
Fibroblasts may be defined as the cells of beauty.
In practice the unsaponifiable matter stimulate fibroblasts to produce soluble collagen, typical of the youthful skin, compared to insoluble collagen which is characteristic of mature skins.Since Dermatology began using them to treat allergic and Atopic Dermatitis, eczema and gingivitis, with excellent results in dermatological tests on humans.
The cosmetics, high-profile scientific one, has started to use the unsaponifiable matter in the treatment of mature skin, dry and sensitive due to their revitalizing, anti-wrinkle, bio-stimulating, antioxidant and skin repairing
We claimed that Food and Health will become more and more the same thing.Here is the business justification:
1) According to the Journal of the American College of Nutrition : Food and Health will become more and more integrated....The strong consensus of the panel was that advances in nutrition research by 2020 will address the most urgent health issues on a global and individual level. Personalized nutrition and health care strategies will be common, based on a greater understanding of the importance of one’s genetic background, as well as how their diet may influence their microbiome.
2) Food and Medicine have the same origin: Plants
3) Don't take vitimins with pills but with Food. Excess vitimins through pills make the body unbalance tipically creating the opposite effect.
4) Artisan Food is key. You get the full biodiversity of handcraft vs singles crops mass farming industry
5) A new branch of medicine has just started in the USA: Life Style Medicine. It is centered upon: Let the Food be your Medicine !!!
If you want to know more on this topic we reccomend to watch this Davos 2015 video:
